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IBM M2090-743 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Solution Positioning and Competitive Differentiation | 25% | - Articulate IBM advantages over competitors - Address common customer objections |
| Sales Strategy and Customer Engagement | 15% | - Qualify opportunities and identify stakeholders - Demonstrate ROI and business outcomes |
| IBM Big Data and Analytics Portfolio | 35% | - IBM BigInsights and Hadoop-based solutions - IBM SPSS and predictive analytics offerings - IBM Watson Foundations and cognitive analytics - IBM Data Warehouse and Db2 Analytics Accelerator |
| Big Data and Analytics Market and Opportunity | 25% | - Identify industry use cases and value propositions - Define big data characteristics and business drivers |
IBM Big Data and Analytics Sales Mastery v2 Sample Questions:
1. Who are key stakeholders in the Data Warehouse Modernization conversation?
A) IT Managers
B) Data Scientists and Data professionals
C) All of the above
D) C-level Executives
2. What is the problem BigInsights solves for our customer?
A) Our customers want to have a single view of the customer and maintain the 'golden' record of enterprise information that will be 'pushed' to every application that needs that information.
B) Our customers want to explore data, extract, load, and transform the data into trusted information then move into a PureData for Analytics environment for analysis.
C) Our customers want to manage new data sources in an efficient way. They want to acquire, grow & analyze data in order to stay competitive & grow their business.
D) Our customers want Hadoop to be able to analyze data in motion.
Solutions:
| Question # 1 Answer: C | Question # 2 Answer: B |

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