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Salesforce EEB101 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Marketing Cloud Overview | 18% | - Email Studio and application roles - Navigation and core platform concepts - Legal and compliance requirements |
| Email Delivery and Testing | 15% | - Send classifications and sender profiles - Preview and test sends - A/B testing options - Sender authentication and deliverability |
| Email Creation and Design | 26% | - Accessibility and rendering - Content Builder usage - Personalization and dynamic content - Email templates and best practices |
| Subscriber and Data Management | 26% | - Subscriber key and sendable data - Segmentation and filtering - Lists and Data Extensions - Importing and maintaining subscriber data |
| Tracking, Reporting and Automation | 15% | - Email performance metrics - Bounce and complaint management - Basic automation and triggered sends - Standard reports and analytics |
Salesforce Email Essentials (EEB101) Sample Questions:
A marketing team wants to create an automation that can take a population, evaluate its subscriber data, and send a series of emails. The emails received may vary based on each subscriber's engagement with previous emails in the automation.
Which tool should a team with no SQL knowledge or support use?
- A. Automation Studio
- B. Journey Builder
- C. Scheduled Email Sends
- D. Predictive Email
Correct Answer: D 🗳️
Northern Trail Outfitters is using a Smart Capture form on a CloudPage to capture contest registrations in a data extension. Corporate has requested a nightly file with all registrants in this data extension be sent daily from Marketing Cloud to an external SFTP. Which automation configuration should be used to achieve this?
- A. File Drop Automation > SQL Query Activity > File Transfer Activity
- B. Scheduled Automation > Data Extract Activity > File Transfer Activity
- C. Scheduled Automation > SQL Query Activity > File Transfer Activity
- D. File Drop Automation > Data Extract Activity > File Transfer Activity
Correct Answer: D 🗳️
What is an Automation Studio activity? (Choose 3)
- A. A/B Test Send Activity
- B. Send Email
- C. Triggered Send
- D. Transfer File Activity
- E. Wait Activity
Correct Answer: B,D,E 🗳️
Northern Trail Outfitters wants to create a dynamic welcome series to make each email more relevant to its subscribers. The second email in the series should send customers down a predetermined path based on click activity within the first email. Which Journey Builder activity should be used?
- A. Random Split
- B. Decision Split
- C. Filter Activity
- D. Engagement Split
Correct Answer: D 🗳️
A marketer wants to grow the company's email subscriber list via social channels and its mobile app. Which best practice can the marketer use to grow the subscriber list? (Choose 2)
- A. Send unsolicited requests on Twitter to sign up for email
- B. Promote content on social channels that requests an email address
- C. Provide and opt-in checkbox on the mobile app registration form
- D. Search Facebook fans' profiles for mail addresses
Correct Answer: B,C 🗳️
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