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Salesforce EEB101 Exam Syllabus Topics:

Salesforce Email Essentials (EEB101) Sample Questions:

1. A marketing team wants to create an automation that can take a population, evaluate its subscriber data, and send a series of emails. The emails received may vary based on each subscriber's engagement with previous emails in the automation.
Which tool should a team with no SQL knowledge or support use?

A) Automation Studio
B) Journey Builder
C) Scheduled Email Sends
D) Predictive Email

2. Northern Trail Outfitters is using a Smart Capture form on a CloudPage to capture contest registrations in a data extension. Corporate has requested a nightly file with all registrants in this data extension be sent daily from Marketing Cloud to an external SFTP. Which automation configuration should be used to achieve this?

A) File Drop Automation > SQL Query Activity > File Transfer Activity
B) Scheduled Automation > Data Extract Activity > File Transfer Activity
C) Scheduled Automation > SQL Query Activity > File Transfer Activity
D) File Drop Automation > Data Extract Activity > File Transfer Activity

3. What is an Automation Studio activity? (Choose 3)

A) A/B Test Send Activity
B) Send Email
C) Triggered Send
D) Transfer File Activity
E) Wait Activity

4. Northern Trail Outfitters wants to create a dynamic welcome series to make each email more relevant to its subscribers. The second email in the series should send customers down a predetermined path based on click activity within the first email. Which Journey Builder activity should be used?

A) Random Split
B) Decision Split
C) Filter Activity
D) Engagement Split

5. A marketer wants to grow the company's email subscriber list via social channels and its mobile app. Which best practice can the marketer use to grow the subscriber list? (Choose 2)

A) Send unsolicited requests on Twitter to sign up for email
B) Promote content on social channels that requests an email address
C) Provide and opt-in checkbox on the mobile app registration form
D) Search Facebook fans' profiles for mail addresses

Solutions: