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Salesforce EEB101 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Email Marketing Fundamentals | - Email marketing concepts
|
| Topic 2: Content Creation | - Content Builder usage
|
| Topic 3: Email Sending & Automation | - Send processes
|
| Topic 4: Tracking & Reporting | - Performance analysis
|
| Topic 5: Data Management | - Data structures
|
Salesforce Email Essentials (EEB101) Sample Questions:
1. A marketer wants to run an Account Send Summary report. Which option can be configured when running this report? (Choose 3)
A) Report results file format
B) Date range parameters
C) Error report log location
D) Report results delivery location
E) Error handling parameters
2. How are the test audiences for an A/B test selected? (Choose 2)
A) The test administrator chooses which subscribers to place in each audience
B) The system automatically uses 15% of the population for each audience
C) The test administrator selects a percentage or a fixed number of target subscribers from the total for each audience
D) The system randomly places target subscribers into the selected audiences
3. Which tactic will improve deliverability for a new sender?
A) Send email during the holiday season when new senders are less likely to be detected
B) Send email to the most active and engaged customers
C) Send email to a minimum of 35,000 subscribers per ISP per day
D) Send email to ISPs that have been notified of the new sender
4. EXAM Question on templates where there are no technical resources to build responsive web techniques:
Explain how to create an email using responsive web techniques, and it's required to render on Mobile. (Choose 2)
A) HTML Paste
B) Standard Template with Content boxes
C) HTML Paste template with Content Boxes
D) Mobile Design Template with Content Boxes
E) Mobile Design template
5. A marketer is importing a file using the import wizard and wants to ensure that only new records are added during the import process. How can the marketer achieve this? (Choose 2)
A) Select the update type Overwrite
B) Select the update type Add Only
C) Select the update type Add and Update
D) Ensure that the data extension contains a primary key
Solutions:
| Question # 1 Answer: B,D,E | Question # 2 Answer: C,D | Question # 3 Answer: B | Question # 4 Answer: B,C | Question # 5 Answer: C,D |
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