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Salesforce AP-215 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Data Visualization and Dashboards | - Dashboard Design
|
| Topic 2: Data Integration and Configuration | - Data Mapping
|
| Topic 3: Marketing Intelligence Platform Fundamentals | - Administration and Security
|
| Topic 4: Reports and Activation | - Data Export
|
| Topic 5: Data Harmonization and Data Model | - Parent-Child Data Streams
|
Salesforce Marketing Cloud Intelligence Accredited Professional Sample Questions:
Your client would like to create a new harmonization field - Exam Topic.
The below table represents the harmonization logic from each source.
As can be seen from the table there are in fact two fields that hold a certain connection: Exam ID and Exam Topic. The connection indicates that where an Exam ID is found -a single Exam Topic value is associated with it.
The Client has a requirement to be able to view measurements from all data sources sliced by Exam Topic values as seen in the following example:
Which harmonization feature should an Implementation engineer use to meet the client's requirement?
- A. Calculated dimensions
- B. Transformers
- C. Fusion
- D. Custom Classification
- E. Parent Chile
Correct Answer: D 🗳️
Explanation: Only visible for PrepAway members. You can sign-up / login (it's free).
A client created a new KPI: CPS (Cost per Sign-up).
The new KIP is mapped within the data stream mapping, and is populated with the following logic: (Media Cost) / Sign-ups) As can be seen in the table below, CPS was created twice and was set with two different aggregations:
From looking at the table, what are the aggregation settings for each one of the newly created KPIs?
- A.
- B.
- C.
- D.
Correct Answer: A 🗳️
Explanation: Only visible for PrepAway members. You can sign-up / login (it's free).
An implementation engineer has been provided with 4 different source files: 03m 48s
1. Twitter Ads ~
2. Creative Classification
3. Placement Classification
4, Campaign Category Classification
The main source is Twitter Ads (which includes various fields and KPIs), and the rest are classification files that connect to Twitter Ads and enrich different fields within it.
The connections between the files are described as follows:
1st Party Creative Classification
File structure/headers:
Creative ID - links back to Creative Key (Twitter Ads)
1st Party Placement Classification by
File structure/headers:
- A.
- B.
- C.
- D.
Correct Answer: C 🗳️
Explanation: Only visible for PrepAway members. You can sign-up / login (it's free).
A client wants to integrate their data within Marketing Cloud Intelligence to optimize their marketing insights and cross-channel marketing activity analysis. Below are details regarding the different data sources and the number of data streams required for each source.
What three advantages are gained when using Patterns & Data Classification as the harmonization method for creating the Objective field?
- A. Ease of Maintenance
- B. Performance (Performance when loading a dashboard page)
- C. Use of code
- D. Scalability
- E. Processing (processing time when loading relevant data streams)
Correct Answer: A,B,D 🗳️
Explanation: Only visible for PrepAway members. You can sign-up / login (it's free).
A technical architect is provided with the logic and Opportunity file shown below:
The opportunity status logic is as follows:
For the opportunity stages "Interest", "Confirmed Interest" and "Registered", the status should be "Open".
For the opportunity stage "Closed", the opportunity status should be closed.
Otherwise, return null for the opportunity status.
Given the above file and logic and assuming that the file is mapped in a GENERIC data stream type with the following mapping:
"Day" - Standard "Day" field
"Opportunity Key" > Main Generic Entity Key
"Opportunity Stage" - Generic Entity Key 2
"Opportunity Count" - Generic Custom Metric
A pivot table was created to present the count of opportunities in each stage. The pivot table is filtered on Jan 7th - 10th. How many different stages are presented in the table?
- A. 1
- B. 3
- C. 2
- D. 0
Correct Answer: B 🗳️
Explanation: Only visible for PrepAway members. You can sign-up / login (it's free).
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Nancy -
Took AP-215 exam today and the Premium file worked like a charm. Almost every question on the dump was in my test. I will continue using the service again. Thanks!