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Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. A client wants to onboard data via the User Data API using their own ID (PUUID) for the transaction. Which of the following must be established?

A) Create an Audience.
B) Create and activate a Data Campaign.
C) Configure Self-Classification Taxonomy and Classification Rules.
D) Deploy an ID Swap tag.

2. You are working with a client to help guide their seat governance structure. After discussing their company policies and procedures, you discover that each region follows its own protocols, operations are for the most part independent and they might benefit from discretionary data-sharing between regions.
Based on what you have learned, which seat governance option should you recommend?

A) A single seat shared by all regions
B) Global template with local nuances
C) Global DMP nerve center
D) Full agency control
E) Horizontal regional empowerment

3. Which report should you generate to find new audience categories that perform and behave similarly to those in the media campaigns that you have run?

A) Buyer Exchange Report
B) Audience Discovery Report
C) Media Discovery Report
D) Campaign Activity Report
E) Audience Usage Report
F) Funnel Analysis Report

4. What must be created in order to feed user activity into classification categories?

A) a Master Rule Sheet
B) a Data Map
C) Taxonomy Templates
D) Classification Rules

5. Identify the dependencies and data sources for a local campaign.

A) Dependency: Submit reporting for use of 3rd party data, Data Sources: 2nd and 3rd party data
B) Dependency: Execution partner must accept mobile and IDs, Data Sources: 2nd party data
C) Dependency: Custom audiences pixel, Data Sources: 1st party offline data
D) Dependency: Signed Data Usage Agreement for 3rd party data, Data Sources: 1st and 3rd party data
E) Dependency: Ensure the Blue Kai tag is on the site, Data Sources: 1st and 3rd party unbranded data

Solutions: