Introduction to MB-220: Microsoft Dynamics 365 Marketing Exam
Microsoft MB-220 Exam is a certification exam that is conducted by Microsoft to validates candidate knowledge and skills of marketing principles and industry methodologies and best practices.
As a Microsoft Dynamics 365 Marketing expert, you are in charge of building brand awareness and responsible for configuring and expanding the core marketing application to include email marketing, setup, leads nurturing with personalized experiences, interactive customer journeys, LinkedIn integration, Landing Pages, Events, Voice of the Customer, segmentation and scoring, and maintaining General Data Protection Regulation(GDPR) compliance. This exam checks competency level on topics such as creating and managing marketing forms and pages, manage webinars. After passing this exam, candidates get a certificate from Microsoft that helps them to demonstrate their proficiency in Dynamics 365 Marketing
What is the duration, language, and format of MB-220: Microsoft Dynamics 365 Marketing Exam
- Passing Score 700 / 1000
- Number of Questions: 40 - 60 (Since Microsoft does not publish this information, the number of exam questions may change without notice.)
- Type of Questions: This test format is multiple choice.
- Length of Examination: 45 mins
- language: English
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The benefit of obtaining the MB-220: Microsoft Dynamics 365 Marketing Exam Certification
- This certification credential will give you edge over other counterparts. Apart from knowledge from MB-220: Microsoft Dynamics 365 Marketing Exam.
- Increases Efficiency : Professional certifications are a great assistance to furnish your consultancy with a firm foundation. This advanced information, and knowledge you gain during attaining specialized certification can give you with up-to-date tools and technical strategies that will serve to guide and direct you in the execution of your projects, allowing you to manage all aspects of your work more effectively.
- Microsoft MB-220 Exam certification will be judging your skills and knowledge on your understanding of knowledge of marketing principles and the Marketing application's role in relationship to the Microsoft Dynamics 365 suite of application.
Reference: https://www.microsoft.com/en-us/learning/exam-mb-220.aspx
Learning Path 4
This learning path is entitled “Analyze Insights in Dynamics 365 Marketing”. It will give the individuals hands-on experience in a number of tasks, including the following:
- Evaluating marketing initiatives with analytics
- Reviewing the marketing calendar
Microsoft also offers the official instructor-led course – MB-220T00-A: Microsoft Dynamics 365 Marketing. This is a paid training designed for the IT professionals who aspire to gain knowledge and skills in leveraging Dynamics 365 for Marketing. The course tackles the marketing application configuration necessary for business growth. It will also review marketing forms & pages, lead management, segmentation, as well as email marketing messages.
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Microsoft MB-220 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Manage events and webinars | 10-15% | - Manage registrations and attendance - Plan and configure events - Integrate with webinar platforms |
| Configure Dynamics 365 Customer Insights – Journeys | 10-15% | - Configure application settings - Configure integration with other services - Configure forms, pages, and templates |
| Analyze insights and reports | 10-15% | - Measure campaign performance - Create and interpret reports and dashboards |
| Manage customer journeys | 20-25% | - Implement automation and branching logic - Test, publish, and monitor journeys - Design and implement journeys |
| Manage segments and preferences | 15-20% | - Manage subscription centers and preferences - Manage consent and compliance - Create and manage segments |
| Manage marketing channels | 25-30% | - Manage text messages and push notifications - Design and publish marketing pages and forms - Create and manage marketing emails |
| Manage leads, contacts, and accounts | 1-5% | - Implement lead scoring and qualification - Create and manage records |

654 Customer Reviews 







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