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GCCC SCMP Exam Syllabus Topics:

GCCC Strategic Communication Management Professional Sample Questions:

1. A senior executive from an international firm has been presenting to local employee groups as part of a large change initiative. The executive will soon begin presenting the same materials to employee groups in several other countries. The executive has not requested country-specific materials from the communication team.
What is the BEST action for the communication manager to take?

A) Recommend that the senior executive adapt the presentation for each audience.
B) Rewrite the materials for each audience and forward them to the executive.
C) Reach out to a contact in each location and request audience feedback after the presentation.
D) In a change effort, it is important for employees to hear a consistent message, so no changes should be made.

2. A communication manager for a chemical company learns during a casual lunch conversation with an operations manager that the company accidentally harmed the environment because of an accident and is not following its internal code of good conduct and transparency to stakeholders. Which response is the MOST ethical?

A) After speaking with leaders about the company's unethical handling of the accident, the communication manager should resign and might consider anonymously leaking the information to a regulatory agency.
B) The communication manager could infer that the lack of communications and transparency indicates a cover-up and look for a way to discretely take the story to the media.
C) The communication manager should urge leadership to stop accidents that harm the environment, and in doing so, has performed his or her ethical duty and can ensure that the information does not get out to media and other parties that could harm the company's reputation.
D) The communication manager should speak to company leaders about a proposed action plan regarding the accident and lack of transparency, and should also contact the company's ethics department about the situation.

3. What is the MOST effective method of reputation risk management?

A) Scenario planning
B) Honesty and candor
C) Establishing partnerships
D) Communication transparency

4. Tasked with developing a marketing communication plan to promote a new product launch, a communication manager should begin by:

A) Segmenting the targeted potential and current customers and focusing on the most profitable segments for this product line.
B) Meeting with suppliers to determine whether marketing costs can be shared.
C) Analyzing whether the sales goals for the new product are realistically achievable.
D) Designing a creative social media campaign that will highlight the product's innovative features.

5. An important step in managing an organization's reputation is analyzing the relationship with stakeholders.
Which statement below BEST describes why this is done?

A) To understand the attitude and engagement level each audience may have with the organization during a crisis
B) To determine the communication approach for each audience
C) To have a clear understanding of the diversity of stakeholders and risks associated with each
D) To determine which stakeholders are a priority

Solutions: