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Salesforce MCE-Con-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

1. Northern Trail Outfitters sends a monthly loyalty balance email to inform members of their current points balance. Emails are segmented based on loyalty status, and no segment should contain more than 2500 contacts for any send. What should be used to prevent emails from being sent if they exceed 2500 contacts?

A) Stop Activity
B) Query Activity
C) Verification Activity
D) Script Activity

2. Northern Trail Outfitters wants to provide near real-time data in a 30-day welcome journey. Which data setup should they use for decision splits?

A) Journey Data queried from main data extension
B) Contact Data using Synchronized Data Sources
C) Journey Data using CRM Report Import Activity to Salesforce Data Extension
D) Contact Data mapped through Salesforce Marketing Cloud Profile Attributes

3. Northern Trail Outfitters (NTO) plans on sending SMS and push notifications together with emails as part of a new customer onboarding journey. What should a consultant recommend as a unique identifier for each subscriber?

A) A GUID or another generated ID for Contact Key.
B) A number field such as subscriber's phone number for Contact Key.
C) A common field like Physical Address for Contact Key.
D) An email address for Contact Key.

4. A Journey Builder implementation retrieves customer loyalty information from a synchronized Data Extension. The CRM updates loyalty status every five minutes, but the synchronization refreshes only every fifteen minutes. Customers occasionally receive offers intended for outdated loyalty tiers. Which solution provides the best balance between accuracy and maintainability?

A) Send campaigns only once per day.
B) Retrieve current loyalty status through an API before making journey decisions.
C) Store loyalty data only in Journey Data.
D) Reduce the CRM synchronization interval below five minutes.

5. Northern Trail Outfitters' marketing team is new to Marketing Cloud and has very little coding experience. They have employed a consultant to help them design an automated solution for maintaining an auto-suppression list. Which solution should the consultant recommend?

A) Use Einstein Segment Recommendations
B) Use an import activity to import a file from the SFTP
C) Use a query activity to populate the auto-suppression
D) Use the Import Wizard in Automation Studio

Solutions: