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CMA Certified Professional Category Manager (CPCM) Sample Questions:
1. Define Share of Wallet (SOW) for a retailer.
A) The proportion of a customer's total spending within a specific product category that is spent in the marketplace.
B) The proportion of shoppers who enter a store and proceed to make a purchase in a specific category over a given timeframe.
C) The proportion of a customer's total spending within a specific product category that goes to a particular retailer, as opposed to competitors, over a given timeframe.
D) The proportion of shoppers who enter a store and proceed to make a purchase in a specific category in a single trip.
2. Which of the following is a key component of the science of assortment planning?
A) Future trend speculation
B) Consumer Decision Trees
C) Shelf space optimization
D) Creative packaging design
3. The Shelf Space section of the health assessment reveals that a growing segment has a 65 Index in Dollars per Linear Feet versus the category average. What is the right insight?
A) Increase linear shelf space for this segment
B) Consider increasing the linear footage in this segment by analyzing the category's shelf space to find areas for additional space
C) Not enough information to gather an insight
D) Reduce linear shelf space for this segment
4. Using the chart, what is the most complete insight for Mid-Mart regarding the Snack Category?
A) The Snack Category is 5.0 points behind the Total Store driven by the AO Grocery Channel and represents a $10,000 opportunity.
B) The Snack Category is 5.0 points behind the Total Store driven by the Club Channel and represents a
$10,000 opportunity.
C) The Snack Category is 5.0 points behind the Total Store.
D) The Snack Category is 5.0 points behind the Total Store and represents a $10,000 opportunity.
5. Which of the following methods is used to collect Shopper Data at the point of sale?
A) Analyzing online search queries
B) Shipping products from manufacturers
C) Scanning items at checkout typically tied to Household Loyalty Cards
D) Tracking mobile devices in households
Solutions:
| Question # 1 Answer: C | Question # 2 Answer: B | Question # 3 Answer: D | Question # 4 Answer: B | Question # 5 Answer: C |

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