A retail company uses B2C Commerce and Marketing Cloud to enable cross-cloud communication on behalf of its customers. As part of the newsletter signup journey, the company would like to send a coupon code to each customer 3 days after registration. Once the coupon code has been redeemed, the company would like to alter the customer's journey to stop reminder emails.
Which two configuration steps should a Solution Architect take to ensure the customer's journey is updated after the coupon code is used?
Choose 2 answers

• A. After purchase, use Marketing Cloud to request coupon redemption details from the B2C Commerce service definition.
• B. Create a service definition in B2C Commerce that points to Marketing Cloud's SOAP API.
• C. After purchase, use the B2C Commerce service definition to send redemption data to Marketing Cloud.
• D. Create a service definition in B2C Commerce that points to Marketing Cloud's REST API.

A merchant using B2C Commerce and Service Cloud has a requirement for service agents to order products on behalf of shoppers. In the envisioned scenario, a shopper contacts the service center with an order request, the agent uses the Service Console to find the shopper's account, and initiate an order on behalf of the shopper using payment information provided by the shopper. The merchant is considering the B2C Commerce - Service Cloud Connector for this implementation.
Which three considerations should a Solution Architect keep in mind prior to implementation? Choose 3 answers

• A. The Service Cloud Connector only supports contacts as a customer model.
• B. The Service Cloud Connector only supports Person Accounts as a customer model.
• C. B2C Commerce needs to be registered as a remote site.
• D. Service agents need a corresponding storefront login mapped to their Service Cloud user record.
• E. Guests or anonymous storefront shoppers are not supported in this scenario.

A Marketing team plans to support the launch of a new product line. In discussion with the Sales and IT teams, the Marketing team proposed introducing a leads-management process, along with a web-to-lead form for the landing page that supports the product launch.
The leads captured using the form are added to the new nurturing journey in Marketing Cloud and subsequently routed to the relevant sales team once they qualify at a certain threshold.
What are two implications that a Solution Architect should consider prior to implementing this solution?
Choose 2 answers

• A. Leads can have detrimental impact on quality of contact records in Sales Cloud
• B. Engagement history from the lead record will be natively available for contact record in Marketing Cloud
• C. Leads are unique contact records in Marketing Cloud
• D. Need for additional handling of consent, preferences, and compliance for converted leads in Marketing Cloud

Northern Trail Outfitters (NTO) wants to integrate its product information management (PIM) system with B2C Commerce so shopping experiences can be relevant, personalized, and seamless across channels. They need the ability to search for product deltas in the PIM system and reflect those changes in B2C Commerce on a scheduled basis. The Solution Architect recommends using MuleSoft Accelerator for B2C Commerce for this integration.
Which two benefits should the Solution Architect highlight about API-led connectivity while implementing the MuleSoft accelerator for B2C Commerce?
Choose 2 answers

• A. It offers a template-driven approach for development.
• B. It enforces a distributed approach and allows for the creation of Experience APIs, Data APIs, and System APIs.
• C. It lets the business quickly integrate different systems without involving IT.
• D. It enables self-service and an increase in productivity through reusable microservices and APIs.

A large cosmetics company is planning a customer marketing campaign this summer that allows early access to new product launches in exchange for consent to contact participants through text or email. Future communications to those who 'opt-in' includes information on future product launches, store events, and holiday promotions.
The company plans to offer a 'preference center' within the commerce experience, where authenticated users can opt-in or opt-out of various methods of direct communication.
In which two ways should a Solution Architect define the appropriate systems and methods for user registration and communication preferences, and recommend where native platform functionality within each platform may need to be extended?
Choose 2 answers

• A. Allow cookie consent to auto-enable email and/or mobile communications directly to the customer.
• B. Allow customers to unsubscribe via email with one click, and opt-in or opt-out of specific communication methods through a hosted preference center.
• C. Use native B2C Commerce registration options during the browse and checkout experience, and extend these features to provide an opt-in or opt-out communication preference center on a secure page within the same storefront UI.
• D. Implicitly enroll all customers in direct mobile communications during checkout, and allow customers to opt-in or opt-out of all services via email sent by Marketing Cloud.