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Adobe Journey Optimizer Business Practitioner Professional Sample Questions:

1. A channel manager for email is defining how a specific promotional offer should appear when delivered in an email message.
What information is configured within the email "representation" of an offer?

A) The eligibility rules for who can see the offer.
B) The collection that the offer belongs to.
C) The specific content, such as the image URL, click-through URL, and text, that will be rendered in the email.
D) The priority score of the offer compared to other offers.

2. A customer acquisition specialist is creating a "Free Trial" offer. To ensure budget is spent effectively, this offer must only be shown to profiles who have never been a customer before. The `customerStatus` attribute on the profile identifies existing customers.
Where should this "non-customer only" rule be configured?

A) In the Collection's properties.
B) In the offer's Eligibility Rules.
C) In the Decision's ranking criteria.
D) In the offer's Placement settings.

3. What is the primary purpose of using Adobe Experience Manager Assets Essentials with Adobe Journey Optimizer?

A) To track the performance of images used in emails.
B) To automatically optimize the file size of images for faster email loading.
C) To create and edit images directly within the Journey Optimizer interface.
D) To provide a centralized repository for storing, managing, and using digital assets in messages.

4. A creative services coordinator is explaining the benefit of using the integrated Adobe Experience Manager Assets Essentials to the marketing team.
What is the primary purpose of using Assets Essentials with Adobe Journey Optimizer?

A) To track the click-through rate of images used in emails.
B) To automatically compress the file size of all images for faster email loading.
C) To provide advanced image editing tools directly within the Journey Optimizer interface.
D) To provide a centralized repository for storing, managing, and distributing approved digital assets for use in messages.

5. There are two main types of fragments that can be created in Adobe Journey Optimizer.
What are they?

A) Expression fragments and Content fragments
B) Static fragments and Dynamic fragments
C) Email fragments and SMS fragments
D) Header fragments and Footer fragments

Solutions: