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Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. How often must you review and assess a client's taxonomy for maintenance?

A) Daily
B) Yearly
C) Quarterly
D) Weekly

2. What is the CPS pricing model?

A) This model allows clients to purchase data on a cost per 1,000 impressions basis.
B) This model allows clients to purchase data based on the overall win rate of the campaign.
C) This model allows clients to purchase data according to the specific terms in their contract for acquiring third-party data from a particular App Partner.
D) This model allows clients to purchase data each time the campaign wins a unique customer attribute.
E) This model allows clients to purchase data on a cost per category agreement.

3. You are working with a client to help guide their seat governance structure. After discussing their company policies and procedures, you discover that each region follows its own protocols, operations are for the most part independent and they might benefit from discretionary data-sharing between regions.
Based on what you have learned, which seat governance option should you recommend?

A) A single seat shared by all regions
B) Global template with local nuances
C) Global DMP nerve center
D) Full agency control
E) Horizontal regional empowerment

4. You have just deployed the BlueKai data collection tag on your site and you are interested in understanding the category level inventory trend.
Which statement is true?

A) The data from the tag will be available immediately in the Provider Inventory Report.
B) It can take up to a week for the Provider Inventory Report to reflect this newly onboarded data via the tag.
C) The data from the tag will be available after 48 hours in the Provider Inventory Report.
D) The data from the tag will be available after 24 hours in the Provider Inventory Report.
E) It can take up to 36 hours for the Provider Inventory Report to reflect this newly onboarded data via the tag.

5. You are creating a self-classification rule for a client. Your client wants the rule to correspond to the URL in the rule and for the collected URL to classify the URL of the previous web page from which a link was followed. Given these requirements, what should you select for URL Type and Match Type?

A) Encoded | Direct
B) Path | Page
C) Phint | URL
D) Sub-Domain | Complete
E) Exact | Referrer

Solutions: